Apple’s short term memory
May 30, 2017 at 9:29 PM by Dr. Drang
Last week David Sparks wrote a nice little article about text and screen effects in Messages and how Apple is missing the boat by not updating it with new effects, allowing the feature to get stale. It’s a good article in its own right, but it’s also a template. Apple introduces so many things with great fanfare and then forgets to follow up.
The obvious example of this is the Mac Pro, the “can’t innovate, my ass” product of 2013 that hasn’t been updated (not really) since then. But there are more:
- The iPad features introduced in iOS 9 were followed up with… nothing in iOS 10. Rumor has it this will change at WWDC next week, but even if it does why did it take two years?
- The TV has gone through a couple of long fallow periods in which people questioned whether it was being discontinued.
- Before its update late last year, the MacBook Pro had been unchanged for nearly a year and a half. This is the flagship notebook, a device that normally gets refreshed every 9 months or so.
- Remember when iWork went over four years between updates? And that was when you had to pay for it.
I know Apple needs to focus on the iPhone, but an awful lot of people are going to be housed in that big glass donut. They’re not all working on the iPhone, are they?
Tim Cook should keep track of all the products and features announced at Apple events and make sure they don’t get abandoned. If the Reminders app isn’t up to snuff, there are other ways to jog your memory.
Can you still buy a Polaroid camera?
